World Cricket Legends on Snow created history by being the world's highest cricket match and it was also the first-ever cricket match on snow in Switzerland at the highest summit of the Bernese Alps, at 11,333ft played on India’s 62nd Independence Day.
DNA, Longines, Hindustan Times, Hindustan Times - Brunch, Interlaken Tourism, Jungfrau Railways, NDTV, Longines, Reuters, Swiss Air, Switzerland Tourism, Telegraph, The Hindu, The Open, The Times of India, Victoria Jungfrau Hotel Group and Euro Sports.
To bring global attention and favour back to Switzerland as Swiss Tourism faced an usual dip in tourism.
As unimaginable as it may seem, Switzerland was facing a rare decline in tourism and needed a campaign that could turn the tables and put Swiss Tourism back in the global tourism limelight. With a lot at stake, team BBH realised that an unprecedented strategy could achieve this objective with an exclusive one of campaign merging sports with tourism. The idea was to create a one-of-its-kind master stroke. BBH proposed and launched their most prestigious international sports tourism property, the World Cricket Legends which is 100 per cent personally ideated, created and personally owned by Jaideep Sinh Parmar, Owner & Managing Director of Beyond Boundaries Heritage. Swiss Tourism’s biggest crowd puller snow-capped mountains and a sport that has been bringing people together for decades in order to organize the world’s first-ever international cricket match to be played on snow at an elevation of 3,454M - the highest ever! The entire campaign led to a fantastic response in terms of effortless global PR with the initiative making headlines across more than 100+ countries.
+A match made in heaven
+Press conference - Jaideep Sinh Parmar, Philip Benoit, Daniela Fuchs & Jony
+Victoria Jungfrau hospitality - Tour de Interlaken with S Tagore & Nawab MAK of Pataudi
+Swiss Tourism hospitality on the cruise
+The royal cricketing heritage - Ajay Jadeja, Jaideep Sinh Parmar & Nawab MAK of Pataudi
+The toss - K Dev, S Tagore, J S Parmar & A Kallicharran
+Collis King to Sandeep Patil
+Bird's eye view by Sandeep Patil, Anshuman Gaekwad & Kapil Dev
+Ajay Jadeja
+A Kallicharran, K Dev & C Broad
+Celebrations with Indian National Anthem
+Award ceremony - Alvin Kallicharran
+Farewell dinner at Harder Kulm
+Jungfrau hospitality - John Embury
