BBH offered Kimaya a topic of “A Dawn to Dusk Fashion Diary”.
A special fashion dairy along with the Verve Magazine, A Collector’s Item! Celebrity Endorsements, Branding, Celebrity Photo Shoots, Appropriate Written Content, PR Strategy, Production and an exclusive single collector’s item Magazine Advertisements.
Kimaya, JW Marriott and Verve magazine.
Kimaya was looking at a topic which was not only significant but also relevant, which would enhance their brand image in the fashion lifestyle luxury space across India & Beyond.
BBH proposed to Kimaya “A Dawn to Dusk Fashion Diary” as to how do you look your signature self and yet embody a different you as the day wears on? It’s one of the concepts that most fascinated them as in the current times when dressing up no longer signifies a once in a while affair. Working lunches, cocktails, dinner parties, play openings... all wrapped up in a day. Life’s a social whirl and every minute an event. So much has “dressing for the occasion” become a part of our system. Right from short listing the models, edit work, cameraman, photo shoots to the actual finished fashion dairy. Showing you how to look the looker at any hour of the day. Nothing complicated just some pages out of the dairy.
