BBH decided to let this be answered by the city’s opinion makers.
Introducing Delhi to Taj’s Signature Restaurant, Masala Art. Celebrity Endorsements, Branding, Photography, PR Strategy, Production and Event Activations.
Taj Palace & Masala Art, Delhi and Leading fashion designers of India.
To generate press coverage through a well-planned celebrity PR event initiative for Taj’s new-fangled Masala series of Indian restaurants, Masala Art launching for the first time after its debut in Mumbai.
BBH decided to let this be answered by the city’s opinion makers. We got together the city’s ten most promising designers including Manish Arora, Shantanu and Nikhil, Gauri and Nanika for an afternoon of fashion and food. Each designer walked in with a muse and together they got behind the range and whipped up a special something with the celebrity Masala Art Taj Chef and his team. Yes, it created the required launch and appreciations in and around India and Delhi in particular.
