India’s cricket tour to Australia & AO Hospitality + The Cricket Club of India cricket tour » PORTFOLIO

BBH founders Maharaj Kumar Raj Singh Dungarpur and Rajkumar Saheb Jaideep Sinh Parmar of Muli proposed and later created history by taking a three-dimensional international sports travel products into Australia.

BBH Indian cricket and tennis supporters’ hospitality tour along with the Mumbai’s cricketers playing tour to Australia.

A Purpose

Promoting Tourism and helping all-round employment around it, Multiple Sponsorships Responsibilities, Celebrity Endorsements, Branding, PR Strategy, Production and Multiple Event Activations.

Our Clients

Air India, Australian Open, Barkers Creek Cricket Club, Cricket Australia, Cricket NSW, Cricket Victoria, Indian Cricket and Tennis supporters, Melbourne Cricket Club, Qantas, Queensland Cricket, Sydney Cricket Ground, The Cricket Club of India - Mumbai, The University of Sydney and Toombul District Cricket Club.

Situation

It was an exciting new challenge to introduce a never ever done three-dimensional international sports travel products together out of India into Australia.

Action

BBH stood up to the challenge and unleashed a one-year multi-dimensional marketing campaign across India that directly reached out to the Indian cricket and tennis supporters’ target audience; the well-travelled upper income group, passionate about sport and travelling to watch the Australian Open 2004 and the Indian cricket tour to Australia 2003/04. BBH also managed The Cricket Club of India cricket playing tour to Australia. Some of the members of The Cricket Club of India cricket playing tour along with the international BBH Indian cricket and tennis supporter’s hospitality tour watched The Australian Open 2004 and India’s cricket tour to Australia 2003/04 together.

+The Cricket Club of India's tour to Australia 2003