BBH offered Air Sahara an exclusive all-round PR and brand event marketing activations solution to increase their bottom lines sales.
Promoting an International Brand Campaign, Multiple Sponsorships Responsibilities, Celebrity Endorsements, Branding, PR Strategy, Production and Event Activations.
Air Sahara and Amadeus.
To successfully generate international press coverage and event content around the Indian Cricket Team playing the ICC ODI World Cup Finals 2003 and to work on a promotional mechanic with trade partners.
BBH stood up to the challenge and unleashed an exclusive all-round PR brand event marketing activation campaign for Air Sahara by inviting senior Amadeus trade partner employees with their family members to watch the ICC ODI World Cup 2003 finals with the former Indian cricket captain and coach, Ajit Wadekar at an exclusive restobar, Athena in South Mumbai. Along the course of the match Air Sahara marketing team discussed potential future content sales partnerships with their Amadeus travel trade partners, OTA’s etc. This strategy also included in hosting exclusive media and it was a win-win once in a life time experience for one and all.
