“With honest and straight forward business principles, eye for details and the ability to take advantage of favourable opportunities and circumstances, there is a scope for success.”

RAJKUMAR SAHEB JAIDEEP SINH PARMAR of MULI is a born sportsman, entrepreneur by choice and is in the travel, tourism & hospitality business by passion, based in India. He is the son of the H.H. Rani Saheba Shalini Devi and H.H. Thakore Saheb Jitendra Sinh Parmar of Muli. He has completed his MBA from Symbiosis Institute of Management Studies, Pune as well as his bachelor’s from Jai Hind College, Mumbai and his schooling from The Rajkumar College, Rajkot. Born in Saurashtra he flirted with cricket for a few years where he achieved international recognition, but an injury at the age of twenty saw him walk out of the game. He also played national level sports in football, tennis and has captained the Gujarat, Saurashtra, Bombay Gymkhana, Jai Hind College and The Rajkumar College teams. Under his captaincy, the teams went on to win the state, nationals and all-India level tournaments. After his master's, Jaideep worked for some of the leading fortune 500 companies of the world - Taj Hotels, AT&T, Reliance and TOI for over nine years in their integrated global brand and product marketing disciplines.

With a keen insight into the travel industry and a sharp business acumen, in-depth knowledge about the changing new global business trends it was only natural that he built “BBH into India’s foremost integrated custom travel, tourism and hospitality enduring family company connecting the world of bespoke travel which brings greater benefits for the environment and people together.” As the Owner & Managing Director of BBH, Jaideep leads the company with a laser focus vision on a relentless pursuit for excellence. He is considered one of the travel industry’s top minds in marketing and strategic business planning. Jaideep’s never-ending curiosity to learn and understand our world has taken him to more than 50+ countries.

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