RAJKUMAR SAHEB JAIDEEP SINH PARMAR of MULI
OWNER & MANAGING DIRECTOR

RAJKUMAR SAHEB JAIDEEP SINH PARMAR of MULI is a born sportsman, ecopreneur by choice and a brand strategist by passion, based in India. He is the son of the HH Rani Saheba Shalini Devi and HH Thakore Saheb Jitendra Sinhji Parmar of Muli. He has completed his MBA from Symbiosis Institute of Management Studies, Pune as well as his bachelor’s from Jai Hind College, Mumbai and his schooling from The Rajkumar College, Rajkot. Born in India he flirted with cricket for a few years where he achieved international recognition, but an injury at the age of twenty saw him walk out of the game. He also played national level sports in football, tennis and has captained the Gujarat, Saurashtra, Bombay Gymkhana, Jai Hind College and The Rajkumar College teams. Under his captaincy, the teams went on to win the state, nationals and all-India level tournaments. After his master's, Jaideep worked for some of the leading fortune 500 companies of the world - Taj Hotels, AT&T, Reliance and TOI for over nine years in their integrated global brand marketing, PR and sales disciplines.

With a keen insight into the travel industry and a sharp business acumen, in-depth knowledge about the changing new global business trends it was only natural that he built “Beyond Boundaries Heritage (BBH) into the world’s foremost purpose-driven marketing and communications enduring family agency for luxury hotels and travel brands.” As the Owner & Managing Director of BBH, Jaideep leads the company with a laser focus vision on a relentless pursuit for excellence. He is considered one of the travel industry’s top minds in marketing, PR and strategic business planning. Jaideep’s never-ending curiosity to learn and understand our world has taken him to more than 50+ countries.